FIXTURES
ONE OF THE FIRST THINGS I STARTED TO DESIGN FOR GLUE AFTER THE MORE TRADITIONAL VM TASKS LIKE WINDOWS WAS TO PLAY WITH FIXTURES. AT NEW STORE OPENINGS WE WERE GIVEN FIXTURES FROM ARCHITECTS THAT DID NOT REFLECT HOW WE WANTED TO MERCHANDISE STOCK AT GLUE. I FIRST STARTED BY TWEAKING EXISTING DESIGNS SO THEY WERE BETTER, I CHANGED AND UPDATED THEM, AND BEFORE LONG FIXTURES WERE A TASK FOR VM AT EACH OPENING.
THE NEXT STEP WAS WHEN I HAD A BOSS WHO WANTED FIXTURES MADE FROM SIMPLE PIPING. HE HAD USED THEM ABROAD AND WANTED TO REPLICATE THAT HERE. I WAS LUCKLY ENOUGH EVENTUALLY TO BE ABLE TO DESIGN MY OWN VERSIONS AND WENT FORWARD FROM THERE. ESCALATING INTO REDESIGNING A WHOLE NEW PACK FOR OUR STORES, WORKING COLAB FIXTURES, SETTING LAYOUTS AND EVENTUALLY DESIGNING THE WHOLE STORE.
SCROLL TO FIND:
GLUE APPAREL
ADIDAS X GLUE STORE
SUPERGLUE STORE
PIPING
SURF & SUPPLY
GLUE APPAREL
THE FOLLOWING IS A DESIGN SUITE I CREATED FOR NEW GLUE STORES THROUGH 2016-2018. THEY WERE MADE TO WORK TOGETHER WITH VARIOUS COMBINATION LINING UP WITH EACH OTHER, FOR EXAMPLE THE COLOUR CHANGE IS AT THE SAME HEIGHT OR SHELVING ON A TOWER MATCH CERTAIN TABLES TOPS AND MORE.
NEW PERMANENT SIGNAGE WAS ADDED INTO THIS PACK TOO WITH THE NEED TO STRENGTHEN THIS COMMUNICATION AND NOT MAKE IT FEEL LIKE AN AFTERTHOUGHT.
SOME SPACES WERE TIGHT BUT THE GOAL WAS TO GET AS MUCH LINEAR IN EACH SPACE TO FIT THE EVER GROWING STOCK MIX.
SEE BELOW SOME SIMPLE DRAWINGS OF THE DIFFERENT FIXTURES CREATED FOR GLUE AT THIS TIME.
ALL WERE DESIGNED IN SCALE, EXPORTED FROM ALL ANGLES WITH DIMENSIONS, AND PLACED IN A SCALE VERSION OF THE NEW STORE READY FOR OPENING.
PROVIDED
Fixture Pack design
Fixture management/procurement
Store layout
Photography (some)
PARTNERS
Fixture Production - Banjo Productions
Visual Merchandising and install - In Store VM team
Photography (some) - Jon Ebzery and Eric sujanto
ADIDAS X GLUE STORE
IN 2016 THE GROWTH OF ADIDAS SALES AND A LARGER BUY FOR GLUE STORE SAW THE CREATION OF CUSTOM FIXTURES TO DRIVE SALES AND MAKE THE BRAND STAND OUT IN STORE. THE DECISION WAS MADE TO CREATE A FIXTURE THAT WOULD WORK FROM BOTH BRANDS SO THE FOLLOWING WAS DESIGNED TAKING ELEMENTS FROM BOTH BUSINESSES.
THE MATERIALS AND COLOUR PALETTE MATCH THOSE USED IN ADIDAS ORIGINALS STORES BUT THE SIMPLE INTERCHANGEABLE BLOCKS STSTEM AND SIGNAGE MIRRORED THE UPCOMING GLUE FIXTURE PACK. THIS GAVE FREDOM TO GROW AND EXPAND THE AREAS AS STOCK SWELLED AND SOLD THROUGH. THIS FLEXIBILITY TOO WAS THE REASON FOR THE FLOOR BASED FIXTURE DESIGN AND ALLOWED FOR FOOTWEAR TO BE ADDED TO EACH DISPLAY. PIECES WERE ABLE TO BE MOVED BETWEEN MENS AND WOMENS, TOO TAKE ADVANTAGE OF CURRENT STOCK LEVELS.
THESE WERE MODULAR UNITS THAT COULD BE CHANGED INTO ANY COMBINATION THAT WAS NEEDED
PROVIDED
Concept design
Details for final design and production
Production Management of fixtures
Visual Merchandising and install guides
PARTNERS
Production - Adidas’ own supplier
Photography and VM - Sam Wiggins and In Store VM teams
SUPERGLUE STORE
THIS STORE NEEDED A BRAND NEW FIXTURE PACK….BUT NOT JUST ONE, THREE. AS PART OF THE CUSTOMER JOURNEY IN THIS STORE I WANTED THE STORE AND FIXTURES TO PHYSICALLY CHANGE AS CUSTOMERS MOVED THROUGH THE STORE. THIS TIME TOO I DID NOT RESTRICT MYSELF TO JUST THE FLOOR FIXTURES. EACH OF THE WALLS NEEDED SOMETHING NEW TOO. APPROACHING THIS STORE THE EMPHASIS WAS ON CUSTOMER JOURNEY AND THAT MEANT MORE AND ALSO SACRIFICES ELSEWHERE, THE MAIN ONE BEING LINEAR. THIS STORE DOES NOT HOLD AS MUCH AS IT COULD HAVE HAD I SET UP UP AS PREVIOUS GLUE STORES BUT SOMETIMES LESS IS MORE. THIS STORE SHOWS THAT.
THERE WERE THREE DISTINCT PACKS:
METAL: THIS USED VARIOUS METALS WITH SOME HIGHLIGHTS OF REGULAR AND BLACK PAINTED TIMBER. TABLES OF METAL TUBING ON PALLETS, RAILS MADE OF RAW METAL TUBING, METAL CLAD WALL AREAS, BLACK STUD TIMBER WALL SECTION, METAL BACK MERCHED POSTS AND MORE ALL CONTRIBUTED TO THIS AREA
WOOD: JUST LIKE ABOVE AREAS ON BOTH MENS AND WOMENS WERE MADE OF WOOD. TIMBER PALETTE BASE RAILS, TIMBER CLAD WALL AREAS, TIMBER BACK MERCHED SECTIONS, WHITE LAMINATED TABLES WITH HITS OF CEMENT FIBRE BOARD AND GALVANISED EDGING, TIMBER STUD WALLS, AS WELL AS RAILS MIRRORING THE TIMBER PALETTE VERSION BUT MADE IN CLEAR ACRYLIC.
PERSPEX AND CEMENT FIBRE BOARD: THE LAST OF THE SECTIONS USED A VARIET OF MATERIALS TO MAKE TABLES WITH THICK ACRYLIC SUPPORTS TO MAKE THE TOP FEEL LIKE ITS FLOATING, FIBRE BOARD BASED RAILS IN VARIOUS LENGTHS WITH ACRYLIC TOPPED RAILS FOR SIGNAGE.
A FOOTWEAR SECTION MADE WITH CLEAR ACRYLIC, BLACK AND WHITE POWDER COATED METAL, GALVANISED TUBING, GLASS, AND CINDER BLOCKS, WEBBING AND RECYCLED RUBBER SITS IN THE MIDDLE OF THE STORE.
THE CLEAR WALLS ALLOW FOR CLEAR SIGHT LINES THROUGH THE STORE WITH SIMPLE SHELVING FOR SINGLE SHOES ON EACH SIDE. SIGNAGE AND INFORMATION CAN BE ADDED TO A SINGLE SHOE SPACE THROUGH THE USE OF A RISER AND MAGNETIC PRINTS. TABLES AND PLINTHS IN GALVANISED METAL HAVE A GLASSED TOPPED POCKET FOR CHANGEABLE DISPLAY MATERIALS.
SEATING SKINNED IN RECYCLED RUBBER HIGHLIGHT THE BRANDS HERITAGE COLOUR OF ORANGE AND ARE BUILT INTO TWO OF THE LARGE WALL SECTIONS AS WELL AS THREE FREE MOVING SEATS.
PIPING STRUCTURES
I HAVE CREATED MY FAIR SHARE OF FIXTURES IN PIPING OVER THE YEARS. FROM FOOTWEAR TABLES TO LARGE SECTIONS FOR WOMENS APPAREL OR FULL SALE AREAS. IT IS VERSATILE AND ONCE YOU UNDERSTAND THE PIECES AND HOW THEY GO TOGETHER IT CAN WORK QUITE WELL EVEN IF IT IS A BIT ANNOYING TO DO.
AT ONE TIME THIS WAS ‘IN STLYE’ AND I WOULD SAY THAT THIS HAS EVOLVED TO A MORE SCAFFOLD STYLE AT THE MOMENT BUT THIS CAN BE BUILT ONSITE AND TAKEN DOWN WHEN NEEDED WIOTH MUCH MORE THAN AN ALLEN KEY.
EMPORIUM STORE WOMENS ‘PREMIUM’ STOCK AT OPENING. THE STRUCTURE WAS POWDER COATED PRIOR TO DELIVERY AND ASSEMBLED BY MYSELF ONSITE. PARED WITH ARTWORK BY ANYA BROCK IT WAS A GALLEY/FASHION SPACE. WITH MAINLY RAIL SECTIONS FOR SIDE HANGING PRODUCT WE DID HAVE SOME FRONT FACES AND TABLE AREAS FOR KEY LINES. ALL SECTIONS WERE CONNECTED FOR STRENGTH AND FOR KEEP IT ALL TOGETHER. YES ARTWORKS WERE FOR SALE.
CREATED FOR AN OUTLET STORE THESE FIXTURES HAD ADJUSTABLE RAILS AND HELD THE MOST HEAVILY REDUCED STOCK IN THE STORE. WITH FABRIC SIGNAGE SUSPENDED IN EACH SECTION IT WAS A SIMPLE WAY TO HOLD A HIGH VOLUME OF STOCK. THEY WERE MADE FOR EACH BACK CORNER OF THE STORE.
MORE OF THESE FIXTURES WERE PRODUCED AS PORTABLE DOUBLE SIDED WALLS, PREMIUM SECTIONS IN OTHER STORES, ADDITIONS TO TABLES FOR BASICS OR GRAPHIC TEES, AND AS FOOTWEAR WALLS AND TABLES ACROSS MULTIPLE STORES.
‘SURF & SUPPLY’
THE SUMMER OF 2014 GLUE STORE LAUNCHED A SUMMER SURF AND SKATE INSPIRED SECTION TITLED ‘SURF & SUPPLY’. IN SEVERAL STORES WE BUILT SMALL TIMBER ‘HOUSE’ STRUCTURES TO DISPLAY THE STOCK FOR THE SEASON. EVEN SMALLER AWNINGS WE MADE TOO FOR OTHER STORES TO CREATE THIS DESTINATION.
THE SHELVING AND CROSS BARS ALL FIT INTO PERMANENT ‘U’ CHANELS FIXED TO THE SIDES OF EACH SECTION. THIS GAVE FREEDOM TO CHANGE AND MERCHANDISE AS NEEDED WHILE KEEPING MOST ELEMENTS THE SAME PINE MATERIAL.
THE AWNING, ALTHOUGH NOT HOLDING STOCK, DID SHOWCASE A SIGN FOR THE AREA FIXED TO THE EXISTING WALL SYSTEMS TO DEFINE THE SPACE.
